ANALISIS INSTAGRAM ADS DALAM AKUISISI PELANGGAN PADA DIBANTUIN.ID

Authors

  • Annisa Nadaa Shabrina Universitas Islam Negeri Sultan Syarif Kasim
  • Dyana Rachmawati Universitas Islam Negeri Sultan Syarif Kasim
  • Nadia Nurfadilla Universitas Islam Negeri Sultan Syarif Kasim
  • Windy Amelia Putri Universitas Islam Negeri Sultan Syarif Kasim
  • Siti Monalisa Universitas Islam Negeri Sultan Syarif Kasim

DOI:

https://doi.org/10.24014/rmsi.v8i2.18294

Abstract

Dibantuin.id is a creative design agency which is a service that is engaged in making creative strategies that can help businesses to achieve these business goals. In carrying out promotional activities, dibantuin.id has usedInstagram social media. However, it is not yet known which media is more effective for carrying out such advertising, whether video media or image media. By utilizing CRM in the field of operations (campaign management), paid advertising is one solution to the promotion field of dibantuin.id. However, in the use of paid advertising on social media, of course there is a difference in the number of audience engagement revenue on advertising. Therefore, the purpose of this study is how to determine the audience's characteristics in advertisements carried out through video and image media. The T-test model was used in this study to see a comparison of the two media within a period of 12 days in advertising aided dibantuin.id on Instagram social media. After doing research, it was found that dibantuin.id was more effective in using video media in promoting on Instagram ads.

References

A. R. Rahmadanti, K. Aditasari, and B. M. Wibawa, “Efektivitas Strategi Iklan dengan Menggunakan Instagram Ads untuk Meningkatkan Penjualan dan Branding Produk: Studi Kasus Privet.id,” J. Sains dan Seni ITS, vol. 10, no. 1, pp. 112–117, 2021, doi: 10.12962/j23373520.v10i1.60335.

I. Syafitri and K. Yulianto, “Pengaruh Iklan Instagram Terhadap Respons Konsumen,” Inter Community J. Commun. Empower., vol. 2, no. 1, pp. 31–44, 2021, [Online]. Available: http://www.interstudi.edu/journal/index.php/intercommunity/article/view/544.

R. Nuryama, “Jumlah Pengguna Instagram Di Indonesia Pada 2022,” TiNewss.com, 2022. https://www.tinewss.com/indonesia-news/pr-1853617991/jumlah-pengguna-instagram-di-indonesia-pada-2022 (accessed Jun. 19, 2022).

I. A. Faisal and Y. Rohmiyati, “Analisis Pemanfaatan Media Instagram Sebagai,” Repos. Fak. Ilmu Budaya Univ. Diponegoro, vol. 6, no. 4, p. 10, 2017.

S. Habib, Muhammad; Monalisa, “Penilaian Channel Advertising Dalam Akuisisi Pelanggan Berbasis Penggunaan Media Sosial,” Semin. Nas. Teknol. Inf. Komun. dan Ind., p. 117, 2020.

H. A. Zainal, “METODOLOGI PENELITIAN PADA BIDANG Teknokogi Informasi,” Metodol. Penelit. Pada Bid. Ilmu Komput. Dan Teknol. Inf., vol. 4(1), pp. 126–130, 2007.

T. Sugiharto, “Pengujian Hipotesis,” pp. 1–9, 2017.

A. D. Pramudya, C. S. Barkah, D. Kajian, S. Manajemen, A. Dimas Pramudya, and C. Safa’atul Barkah, “Strategi Meningkatkan Frekuensi Rata Rata Pada Instagram Advertising Kopi Anjis,” J. Bisnia dan Kaji. Strateg. Manaj., vol. 5, pp. 236–248, 2021

Downloads

Published

2022-08-21

Issue

Vol. 8 No. 2 (2022): Agustus

Section

Articles

License

INFORMATION FOR RMSI JOURNAL AUTHORS

Jurnal Ilmiah Rekayasa Manajemen dan Sistem Informasi The journal is published twice a year, in February and August, under the Department of Information Systems at UIN SUSKA RIAU

The Purpose of Jurnal Ilmiah Rekayasa Manajemen dan Sistem Informasi iis to provide a platform for publishing research results from various parties and to accommodate various fields of science.

Jurnal Ilmiah Rekayasa Manajemen dan Sistem Informasi accepts articles that have not been previously published.

The Language used in Jurnal Ilmiah Rekayasa Manajemen dan Sistem Informasi is English and Indonesian

The Guidelines for Authors The manuscript must follow the format/template provided by the editor. All instructions regarding font and size for the title, author's name, affiliation, email, abstract, keywords, content, and references are outlined in the template. The template can be downloaded on the The website .

"The Submission of Manuscripts in softcopy can be sent through a website in the form of a file with the .docx extension (xxxxxx.docx) and  NOT in the form of a Portable Document File (PDF). The editor has the right to edit the manuscript for the purpose of improvement and layout setting, without changing the essence of the writing. For significant improvements, the editor will request correction from the author.

The Review will be conducted for all incoming manuscripts. The results of the review will be communicated to each author within 1 (one) month from the submission of the manuscript to the editor.

"The Copyright and Originality of each paper/article to be published will be requested from all authors by including a "Statement Letter Form".