PREFERENSI KONSUMEN TERHADAP MINUMAN SUSU FERMENTASI DI TIGA MALL KOTA PEKANBARU

Authors

  • Kasmadi Kasmadi Fakultas Pertanian dan Peternakan Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Irdha Mirdhayati Laboratorium Teknologi Pasca Panen Fakultas Pertanian dan Peternakan UIN SUSKA Riau
  • Elfi Rahmadani Laboratorium Sosial Ekonomi Fakultas Pertanian dan Peternakan UIN SUSKA Riau

DOI:

https://doi.org/10.24014/jupet.v8i1.205

Keywords:

consumen preference and fermented milk

Abstract

This research was conducted to know consumen preferences to comercial fermented milk in order to: frequency of
consumption, form of consumption, type of fermented milk, place to take the product and reason consumption. Total sample
was used 100 respondences in three Malls Pekanbaru City. Result showed that highest frequency of comsumption was
weekly, form of comsumption was ready to drink, type of product yakult, place to take the product was supermaket and the
reason to consumption was benefit to their healthy.

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Published

2011-02-01

Issue

Vol. 8 No. 1 (2011): Februari 2011

Section

Articles

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