STRATEGI KOMUNIKASI POLITIK DIGITAL PASCA-KEBENARAN

Penulis

DOI:

https://doi.org/10.24014/jdr.v29i2.6317

Kata Kunci:

Communication Strategy, Digital Political Communication, Political Communication, Post-Truth

Abstrak

Post-truth in politics when it is warming up with various phenomena. The research objective revealed and explored in this study is how post-truth digital political communication strategies. The research method uses descriptive qualitative with a qualitative approach with critical paradigm and analysis. The post-truth political communication strategy that will be delivered is applicable and can be applied in the practice of political communication. The strategies are fake news: between facts and lies; near-lie: use the right words to form wrong impressions; deception with self delusion; spin: favorable interpretation of facts; euphemasia; repetition; personalization; and ignoring rationality, prioritizing emotions. The digital political communication strategy is more focused on how to use digital media for the benefit of political communication. The strategies are blogging; influencing public opinion; social media: building enggage and closeness; and mainstream media; focusing entertaining and attractive. These three strategies are based on digital media that are fully utilized in terms of digital political communication post-truth.

Biografi Penulis

Andika Hendra Mustaqim, Fakultas Komunikasi dan Bahasa Universitas Bina Sarana Informatika

Andika Hendra Mustaqim, S.S, M.Hum merupakan dosen Program Bahasa Inggris Fakultas Komunikasi dan Bahasa Universitas Bina Sarana Informatia (UBSI) Jakarta. Saat ini, dia sedang menyelesaikan studi di Program Doktor Ilmu Komunikasi Universitas Indonesia. Dosen yang biasa mengajar scientific writing dan essay writing itu menyelesaikan program magister Linguistik Terapan di Universitas Negeri Jakarta pada 2012 dan Sastra Inggris di Universitas Brawijaya Malang pada 2005. Novel yang yang sudah diterbitkan berjudul “Indonesia Berkerabat” pada 2017. Sedangkan kumpulan puisi berjudul “Suami yang Mencium Tangan Istri” diterbitkan pada Agustus 2018. Selain itu, penelitan penelitian dalam bidang sastra, pendidikan, dan komunikasi telah diterbitkan di berbagai jurnal. Dua kali hibah penelitian dan hibah penulisan buku ajar pernah diperolehnya dari Kemristek Dikti. Selain bekerja sebagai jurnalis di harian KORAN SINDO, dia juga mengelola sebuah lembaga konsultan komunikasi digital berbasis di Tangerang Selatan. Dia bisa dihubungi melalui kontak surel andika.ahq@bsi.ac.id dan IG: andikahendramustaqim.

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Diterbitkan

2018-12-18

Terbitan

Vol 29 No 2 (2018): December 2018

Bagian

Articles